Round It Up for Lymphoma

For the past five years, Highland Ventures, Ltd, has raised over $6.8 million in support of the Lymphoma Research Foundation (LRF) and the Lymphoma Biobank at the University of Chicago Medicine Comprehensive Cancer Center (UCCC).

During three weeks in March, customers are asked to round up their transactions to the nearest dollar. 100% of donations collected help fund vital lymphoma research.  Advancements in research and treatment have been made possible by the efforts of dedicated customers and employees of Family Video, Marco’s Pizza, Stay Fit 24 & Digital Doc.  Since the inception of the Round it Up campaign in 2011, 14 new lymphoma treatment drugs and 63 research grants have been approved.

Each year, bake sales, car washes, 5K Walk/Runs and other fundraising events generate donations and help drive the spirit of the campaign. Stories of hope serve as a daily reminder of why customers are asked to “round it up”: One day soon we will find a cure for Lymphoma.


  • Lymphoma is the most common blood cancer in adults and the third most common cancer overall among children.
  • Every day, approximately 220 Americans are diagnosed with a type of lymphoma. That means that every seven minutes someone is diagnosed with lymphoma.
  • More than 750,000 Americans are living with some form of lymphoma.

  • The Lymphoma Research Foundation
  1. The Lymphoma Research Foundation is the nation’s largest non-profit organization devoted to funding innovative research and providing people with lymphoma and healthcare professionals with up-to-date information about this type of cancer.
  2. To date, the LRF has awarded more than $57 million in lymphoma-specific research and impacted people in all 50 states and 65 countries worldwide.
  3. The Lymphoma Research Foundation funds the most promising lymphoma research and has a unique commitment to young investigators to ensure that the best and the brightest science minds are dedicated to studying lymphoma.

  • The University of Chicago Medicine Comprehensive Care Center
  1. With generous donations from the Round It Up for Lymphoma program, The University of Chicago Medicine established a Lymphoma Biobank in 2013, where tissue samples will be stored and made accessible to researchers in Chicago and across the world.
  2. This investment in data and staff will serve as a platform for catalyzing pilot research projects that generate preliminary data to advance the understanding of lymphoma.